Ever wonder why your stats aren’t where the are and why people are bouncing on and off your site faster than you can say your blog name? I had these same thoughts and all it took was a few experiments of my blog layout and design to figure out what readers what to see when they come to your blog. If your blog has 28 pop-ups that I have to click out of before I can read, I’m out of there. If your blog font color is just two up from the color white, see you later. After trial and error with my blog, I have increased the time that readers spend on my blog just by tweaking the appearance when people get to my home page. I have compiled some of the things I changed and played with that ultimately decreased my bounce rates!
- Lose the pop-ups
I mentioned this above, and I couldn’t be more serious! I have one single pop-up for Facebook that is very easy to click out of. I have seen blogs with multiple pop-ups. I understand wanting to promote your Facebook, while also trying to get people to subscribe to your email list, but in the end it just leaves readers frustrated. Readers want simplicity, when they see your link on their feed or on Pinterest, they want to be able to click and immediately start reading; otherwise they lose interest.
- Easy navigation
No one is going to want to read about the author or try to find your email address if the link to do so is not front and center. Be sure to have your “about the blogger” page or your “contact me” page one of the first things that readers see. You never know when a top brand will come to your page and pass on working with you because they struggle to find your contact info!
- Consistent post style
This is a weird one, and it might just be me on this one, but if each of your posts is laid out differently, I will probably stop reading. I’m talking about one post have all the photos centered and the text in nice paragraphs, then the next post have all the photos a different size and shoved to the right side of the page with text in a huge clump. When creating your brand, it is important to have consistency in your posts!
- Fonts and colors
I cannot stress enough how important this is! I understand if your color scheme is something crazy in your header and background, but it is crucial that your post text is black or something close to black. If a reader has to squint to see what you’ve written, they won’t even bother.
- Paragraph style
Small broken up paragraphs are what I want to see. I didn’t come to your page to read a Nicholas Sparks novel, I want to be able to read and understand what you’re saying without having to read huge blurbs and run on sentences! Keep everything nicely spaced out so it’s not a strain on the eyes.
- Grammar and punctuation
This one is it for me. When I started having people edit my posts, I noticed my clicks increasing. When readers go through the first sentence and they already see a typo or a grammatical error, chances are pretty good that they won’t keep reading. It takes the credibility right out of what you’re saying if you’ve misspelled things! Hire an editor, or just ask a family member to do it for you (thanks Dad).
These are just a few things I did to help my blog become more legible but I’m sure there are plenty of other things that you guys do to increase your views. What are some things that you have found help readers stay on your blog longer?!